First off, SEO or search engine optimisation is the use of methods, strategies and techniques to enhance and improve a website’s ranking in search engines. This would allow more people to find your website for your given market. Check out this seo singapore video for more information on SEO.
SEO is too expensive
Lots of Singapore business owners remark at the cost of SEO quoted by SEO agencies in Singapore are too expensive. An average of $1000 to $3000 is spent on SEO. Some Singapore SEO companies require a monthly fee while others do not. Whatever the case is, Business owners tend to find SEO pricy and not really worth it.
Breakdown of SEO Cost
However let me present you with an alternative view on SEO. Don’t view the SEO cost as expenditure. View it as an investment. Let me give you an example. I have a plumber client that was pulling an additional $2000 from just his SEO website alone. After his free trial was over, I charged him $400 per month to maintain his ranking and SEO site. He feedback that it was too expensive and he was not willing to pay more than 15% for “advertising”. I provided him with an alternate view instead. Look at the $400 as an investment. If you do that, then it suddenly becomes a great one!
View SEO as an investment and not Expenditure
Let’s take an example of a fixed deposit in Singapore. The interest rates are advertised at 1.05% per annum. If you invest in Bonds such as genting bonds, it would give you dividend returns of about 5-7% per year. So let’s use the cost of monthly SEO fee as the invested capital. $400 invested in fixed deposit would return you $4.20 per year, while the dividend yield would give you about $16-18 per year. Let’s contrast this to our SEO investment. The plumber get a return of $2000 per month from just this $400 that he invested in SEO for his Singapore website. That is 500% return on investment! Try beating that!
SEO is not expensive!
Assuming that the Singapore SEO expert that you consulted with is geniune and able to get you to page 1, the returns on SEO is really tremendous. It would really bring your business to the next level.
SEO can really help your business on the long run. As the world becomes more connected through the internet, it becomes inevitable that you need to have a online presence. Without it, you would be missing a big portion of your potential clients. With the internet, SMEs in Singapore are able to compete with the big guys. The internet has leveled the playing field between Giants and the Small businesses out there. The other benefit of SEO is that you are not confined to just your local market here in Singapore. With a SEO site ranking well on search engines, you are opening your business out to the rest of the world. You would effectively be going international! So with that said, I think SEO is money well spent to grow your business. It is a good investment. To avoid being reaped off, do your due diligence and searh for the best seo Singapore consultant.